If Doug wants to gain commitment rather than compliance,he should attempt to rely on his informal power base more than his formal power.

Informal Power Base

Influence and authority gained through personal connections, charisma, or knowledge, rather than through formal position or role.

Formal Power

The authority granted to individuals or entities through positions held in an organization, allowing them to influence others officially.

Compliance

The act of conforming to a rule, standard, or law.