If the head of an Italy-based multinational corporation insists that Italian be the official company language in all daily operations around the world, that manager is

A) ethnocentric.
B) regional.
C) monochronic.
D) geocentric.
E) polycentric.

Ethnocentric

The belief in the inherent superiority of one's own ethnic group or culture over others.

Monochronic

A cultural orientation that values doing one task at a time, emphasizing schedules, punctuality, and a linear approach to organizing time.

Geocentric

A viewpoint in international business that sees the world as a potential market with no inherent focus on any specific national market, promoting a global approach to marketing and production strategies.