Asked by courtney laverty on May 11, 2024
Verified
If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd probably like to sell your product through
A) department stores.
B) category specialist stores.
C) extreme value retailers.
D) specialty stores.
E) convenience stores.
Very Specific Market Segments
Very Specific Market Segments target a narrowly defined, highly specialized portion of a broader market, focusing on particular consumer needs.
Department Stores
Large retail establishments that offer a wide variety of goods in different categories known as "departments" within the same store.
Specialty Stores
Retail outlets focusing on specific product categories, offering a specialized and curated selection to consumers.
- Determine the elements that affect manufacturers' selection of retail collaborators.
Verified Answer
Learning Objectives
- Determine the elements that affect manufacturers' selection of retail collaborators.
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