Asked by Alexandra Velicky on Jun 04, 2024
Verified
If you were to buy a new Saturn and join their "Saturn Owners Club," regularly attending club outings, the other club members would be known as a(n) :
A) associate.
B) reference group.
C) power group.
D) applied affiliative group.
Reference Group
A group to which an individual or another group is compared, often influencing the attitudes, behavior, and opinions of individuals.
Saturn Owners Club
A community or association of individuals who own or are enthusiasts of Saturn vehicles, often sharing information, advice, and camaraderie.
- Identify the various types of reference groups and their role in influencing consumer choices.
Verified Answer
ND
Natalie DeniseJun 06, 2024
Final Answer :
B
Explanation :
The other club members would be known as a reference group because they serve as a standard or benchmark for evaluating one's own behavior and attitudes, especially in the context of shared interests and activities like owning a Saturn and participating in club outings.
Learning Objectives
- Identify the various types of reference groups and their role in influencing consumer choices.
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