Asked by Abbee Darsey on Jul 03, 2024
Verified
Impressions are based on the ______.
A) viewership ratings of a media outlet
B) potential costs of airtime or media space
C) number of clicks per second on a website
D) profitability of a media investment
Impressions
A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.
- Understand the metrics and methods for evaluating the effectiveness of public relations campaigns.
Verified Answer
ZK
Zybrea KnightJul 05, 2024
Final Answer :
A
Explanation :
Impressions are typically calculated based on the estimated number of people who may have seen an ad or content in a specific media outlet based on their viewership ratings. Other factors like potential costs, number of clicks, and profitability may be considered in media planning and buying, but they are not used to determine impressions.
Learning Objectives
- Understand the metrics and methods for evaluating the effectiveness of public relations campaigns.
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