In 1910, the General Film Company established itself as a middleman by beginning an exchange system that defined which aspect of the film industry?

A) production
B) distribution
C) exhibition
D) direct sale

General Film Company

An early American motion picture production and distribution company that was a significant force in the film industry during the silent era.

Exchange System

A network or process whereby goods, services, or resources are traded between parties without the use of money, or the infrastructure that supports the distribution and exhibition of films to theaters.

Film Industry

The sector of the entertainment industry that encompasses the production, distribution, and exhibition of films and movies.