Asked by Taylor Wyatt on May 29, 2024
Verified
In 2014, Pharrell Williams gave permission to fans to create their own "cover" videos using his song "Happy." This resulted in nearly 2,000 different versions of the music video produced by fans in more than 150 different countries. The model of ______ is highlighted by the example of Pharrell Williams's hit song "Happy."
A) decoding
B) deconstructing
C) cultural marking
D) textual poaching
Textual Poaching
The act of fans or consumers taking media texts and reappropriating them for their own purposes, often in creative or subversive ways.
- Comprehend the principle of textual poaching and its importance in the interaction between the audience and media.
Verified Answer
RD
roxana doloresJun 02, 2024
Final Answer :
D
Explanation :
The model of textual poaching is highlighted by the example of Pharrell Williams's hit song "Happy." Textual poaching is a process where fans take an original text, such as a song or TV show, and create their own versions or interpretations of it. Williams gave permission to his fans to create their own "cover" videos, resulting in numerous versions of the music video being produced by fans in different countries.
Learning Objectives
- Comprehend the principle of textual poaching and its importance in the interaction between the audience and media.
Related questions
Bloomsbury Academic Press Hosted a Competition Called Remix the Remixer ...
What Are Fans of the Original Star Trek Series Doing ...
According to Janice Radway's Classic Book, Reading the Romance, the ...
The Sexuality of Videos Featuring Performers Such as Madonna and ...
What Does Decoding Mean in Regard to an Audience Viewing ...