Asked by mackenzie maison on May 12, 2024
Verified
In a limited decision making situation, buyers are already in the habit of buying a specific product or brand.
Limited Decision Making
Decision-making characteristic of a buyer who invests a moderate level of energy in the decision to buy because, although the buyer is not familiar with each brand’s features, advantages, and benefits, the general quality of the good is known to him or her.
Buying
The act of acquiring goods or services in exchange for money.
Habit
A regular practice or routine that is hard to give up.
- Comprehend the sequences and procedures associated with buying choices in consumer and organizational scenarios.
Verified Answer
Learning Objectives
- Comprehend the sequences and procedures associated with buying choices in consumer and organizational scenarios.
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