Asked by Tristen Adams on Jun 13, 2024
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In a management information system, the data that flow through an organization come from internal company data, competitive intelligence, and market research.
Internal Company Data
Information collected from within an organization, used for analysis, decision-making, and strategic planning.
Competitive Intelligence
The systematic gathering of data about strategies that direct and indirect competitors are pursuing in terms of new-product development and the marketing mix.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers, competitors, and the industry as a whole.
- Discern the provenance and purposes of primary and secondary data in marketing activities.
- Detect illustrations of devices applied for the compilation and interpretation of data in digital spaces.
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Learning Objectives
- Discern the provenance and purposes of primary and secondary data in marketing activities.
- Detect illustrations of devices applied for the compilation and interpretation of data in digital spaces.
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