Asked by Teresa Salina on Jun 30, 2024
Verified
In a typical ________ test, subjects are shown ads one at a time and asked if they have seen them before.
A) recall
B) recognition
C) remembrance
D) recovery
Recall Test
A measurement tool used in marketing research to assess how well a consumer can remember and recount specific information or advertisements after a certain period.
Recognition
The action or process of acknowledging or identifying something or someone as being valid or important.
- Absorb the fundamentals of memory including its processes, namely storage, encoding, and retrieval.
Verified Answer
JM
Jasmyne McGeeJul 01, 2024
Final Answer :
B
Explanation :
In a recognition test, subjects are asked to identify previously seen items or information, such as ads, from among several options, which directly aligns with the scenario described.
Learning Objectives
- Absorb the fundamentals of memory including its processes, namely storage, encoding, and retrieval.