In an economic model of consumer behavior,rational self-interest would likely be:

A) a key variable.
B) the hypothesis of the model.
C) a behavioral assumption.
D) a prediction of the model.
E) a method of testing the model.

Rational Self-Interest

The principle that individuals tend to make decisions based on their own benefit, guided by the information available to them and their own preferences.

Economic Model

A simplified representation of economic processes, used to analyze and predict economic phenomena.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.