Asked by Lisdrey Cires on Jun 07, 2024
Verified
In an episode of the Big Bang Theory, the main character, Sheldon, can be seen sitting on the floor of a store with two video game systems in front of him-a PS4 and an Xbox One; he is trying to make a decision on which one to buy. This is an example of
A) joint marketing.
B) co-branding.
C) media marketing.
D) product placement.
E) direct marketing.
Product Placement
A marketing tactic where branded goods or services are placed in a context usually devoid of advertisements, such as movies, TV shows, or news programs.
Video Game Systems
These are electronic devices designed specifically to play video games, featuring a user interface and computational hardware optimized for gaming experiences.
- Acknowledge and distinguish among diverse advertising media forms.
Verified Answer
DS
denish segarJun 12, 2024
Final Answer :
D
Explanation :
This scenario is an example of product placement, where products (in this case, the PS4 and Xbox One) are placed in a television show as part of the scene, thereby promoting them indirectly to the audience.
Learning Objectives
- Acknowledge and distinguish among diverse advertising media forms.
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