Asked by Chandler Gozashti on Jun 28, 2024
Verified
In analyzing members of groups, which of the following features of an individual is most useful in psychographic profiling?
A) the age of the individual
B) the values and beliefs of the individual
C) the annual savings made by the individual
D) the sex of the individual
E) the annual tax paid by the individual
Psychographic Profiling
A marketing technique that categorizes audiences based on their personality traits, interests, values, and lifestyles to better target advertising and communications.
Values And Beliefs
Principles or standards of behavior that are considered important by individuals or groups, and convictions held to be true.
- Acknowledge the significance of using demographic and psychographic profiling to grasp the characteristics of an audience.
Verified Answer
AS
Ashlee SegoviaJun 29, 2024
Final Answer :
B
Explanation :
Psychographic profiling focuses on understanding an individual's values, beliefs, interests, and lifestyle. This information is most useful in predicting behavior and preferences, making option B the correct answer.
Learning Objectives
- Acknowledge the significance of using demographic and psychographic profiling to grasp the characteristics of an audience.
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