Asked by marbi mendoza on Jul 20, 2024
Verified
In both new buy and straight rebuy situations, several members of a buying center will be intensely involved in the purchasing decision.
Buying Center
The group of people typically responsible for the buying decisions in large organizations.
New Buy
In a B2B setting, a purchase of a good or service for the first time; the buying decision is likely to be quite involved because the buyer or the buying organization does not have any experience with the item.
Straight Rebuy
Refers to when the buyer or buying organization simply buys additional units of products that have previously been purchased.
- Understand the different roles and involvement of buying center members in various purchasing situations.
Verified Answer
Learning Objectives
- Understand the different roles and involvement of buying center members in various purchasing situations.
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