In Moore's sales training class, he was told never to ask a current customer about anyone else who could use the products he sold. He was also told that referrals were important to his success as a salesperson. Explain to Moore how the two statements do not contradict each other.

A referral is a person or organization recommended to you by someone who feels that person or organization can benefit from your product. Customer referrals are one of the two best sources for prospects. However, the salesperson should not ask, "Do you know anyone else who could use my products?" Rarely are clients eager to judge whether colleagues are prepared to make a purchase. Instead, Moore should ask whether his customer knows any other individuals or organizations that might benefit from him or his products.