In most cases,a long-term customer relationship is ________ a short-term customer relationship.

A) more profitable than
B) less profitable than
C) as profitable as
D) no different than

Long-Term Customer Relationship

An ongoing engagement between a business and its customers aimed at fostering loyalty, trust, and sustained interaction over time.

Short-Term Customer Relationship

A business strategy focusing on quick and immediate sales with little emphasis on building long-term customer loyalty.