Asked by Manuel Antonio on Jul 25, 2024
Verified
In most cases,market share correlates with a firm's ________.
A) culture
B) profitability
C) ancillary sales
D) marketing mix
Ancillary Sales
Additional sales generated from goods or services that are supplementary to a company's primary product offerings.
Marketing Mix
The strategic combination of the four Ps—product, price, place, and promotion—used to market a product or service effectively.
- Recognize the broader implications of market share on a firm's performance metrics.
Verified Answer
FD
Frank DalicandroAug 01, 2024
Final Answer :
B
Explanation :
Market share is the percentage of sales or revenue a company has relative to the total market. A higher market share means the company is selling more products or services than its competitors in the same market. This typically leads to higher profitability as the company is able to capture a larger portion of the revenue available in the market. Therefore, in most cases, market share correlates with a firm's profitability. Culture, ancillary sales and marketing mix may play a role in determining market share but are not as directly related to profitability as market share is.
Learning Objectives
- Recognize the broader implications of market share on a firm's performance metrics.