Asked by Gurkamal Cheema on May 22, 2024
Verified
In most firms,the process of developing a marketing strategy begins with the guidance provided by a(n) ________.
A) mission statement
B) orientation session
C) shareholder review
D) employment plan
Mission Statement
A concise description of a company’s purpose, its goals, and how it serves its stakeholders.
Orientation Session
A meeting or programme designed to introduce new members to a company, institution, or the specifics of a new role.
Shareholder Review
A process or meeting in which shareholders assess the performance, strategy, and prospects of a company.
- Elucidate the aim and features of an organizational mission statement.
Verified Answer
JF
Jason FleitasMay 26, 2024
Final Answer :
A
Explanation :
A mission statement outlines a company's purpose, goals, and values. It provides guidance and direction for all aspects of the business, including the development of a marketing strategy. The mission statement helps to ensure that the marketing strategy aligns with the overall goals and values of the company.
Learning Objectives
- Elucidate the aim and features of an organizational mission statement.
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