Asked by Andrea Mae Paguio on Sep 28, 2024
In multidimensional scaling,brand positions represent cost and quality.
Multidimensional Scaling
A statistical technique used in information visualization, especially to display the information contained in a distance matrix.
Brand Positions
Strategies a company adopts to create a distinct image or identity in the customers' minds, differentiating its offerings from competitors.
- Describe how customer perception influences brand positioning.
- Describe methods for visualizing and mapping brand positions in the marketplace.
Learning Objectives
- Describe how customer perception influences brand positioning.
- Describe methods for visualizing and mapping brand positions in the marketplace.
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