Asked by Angie Castro on May 09, 2024
Verified
In order to be the most effective,an integrated marketing communications campaign should most likely ________.
A) appeal to a niche market
B) divide the media budget equally
C) convey a strong and consistent message
D) implement multiple strategic objectives
Integrated Marketing Communications Campaign
A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.
Consistent Message
The practice of ensuring that all communication and promotional activities deliver the same core message about a brand or product to maintain brand identity and consumer trust.
- Comprehend the core principles of integrated marketing communications and how they affect customer interactions and strategic marketing.
Verified Answer
Learning Objectives
- Comprehend the core principles of integrated marketing communications and how they affect customer interactions and strategic marketing.
Related questions
Management of a Company That Adheres to the Principle of ...
Personal Selling Is the Most Frequently Used Communication Tool in ...
Point-Of-Purchase Promotions Are Best at Creating Consumer Awareness of a ...
Which of the Following Is the LEAST Controllable Element of ...
When Royal Caribbean Cruise Lines Advertises Its Cruises on the ...