In order to become a creative problem solver, the salesperson must invest a significant amount of effort into delving into the buyer's true needs, interpreting the needs and _______?

A) documenting the needs
B) finding ways to refute the needs
C) creating a meaningful solution
D) evaluating the needs
E) planning a drastic solution

Creative Problem Solver

An individual skilled at developing innovative and effective solutions to complex or unusual issues.

Buyer's True Needs

Buyer's true needs are the deep-seated, often unexpressed requirements or desires of a customer that a successful salesperson seeks to identify and meet.

Meaningful Solution

A response or resolution to a problem that is significant and useful to its stakeholders or users.