Asked by Fritcy Chavez on May 07, 2024
Verified
In response to the growth in native advertising, the Federal Trade Commission has issued guidelines for those who use the ads. The focus of the guidelines is whether consumers are able to
A) differentiate advertising from other content.
B) block traditional online ads.
C) access the ads on small screens, such as those on phones.
D) click a widget to be taken to a different site.
Native Advertising
A form of online advertising that matches the form and function of the platform on which it appears, making it less obvious as an ad and more integrated into the content.
Guidelines
Established principles or recommendations that direct or advise specific actions or policies.
- Identify the moral and judicial obligations related to advertising, especially with regards to disclosures.
Verified Answer
SC
Stephanie ContrerasMay 10, 2024
Final Answer :
A
Explanation :
The Federal Trade Commission's guidelines for native advertising are primarily concerned with ensuring that consumers can differentiate advertising from other content, to prevent confusion and ensure transparency in advertising practices.
Learning Objectives
- Identify the moral and judicial obligations related to advertising, especially with regards to disclosures.
Related questions
George Clooney Is a Paid Spokesperson for Nespresso,a Coffee and ...
Omission Lying Is Intentionally Not Informing Others of Any Differences ...
Some Companies Choose to Engage in a Deceptive Marketing Practice ...
Generally, Online Ads-Unlike Other Ads-Can Be Less Than Truthful and ...
Because Consumers May Not Read an Entire Web Page, an ...