Asked by Gwyneth Paulino on Jun 29, 2024
Verified
In Scenario 12-2, Kathy realizes much of her store traffic may need to come from anchor stores and that a visit to her shop may be secondary on her customers' lists. This would be which of the following location types?
A) central business district
B) shopping center
C) stand-alone location
D) franchise
Anchor Stores
A large retail store that attracts people to shop at malls.
Secondary
Pertaining to the second level or stage; often refers to activities, information, or products that are not the primary focus but nevertheless important.
Location Types
Various categories of places where businesses can operate, including urban, rural, industrial, and commercial areas.
- Understand the importance of location in business strategy.
- Analyze the impact of location factors on business operations and customer traffic.
Verified Answer
CR
Chrystal Ruth StoutJun 29, 2024
Final Answer :
B
Explanation :
Kathy's realization that her store traffic may benefit from the presence of anchor stores suggests a shopping center location is most suitable. Anchor stores draw customers to the area, making it more likely that her store will receive secondary visits.
Learning Objectives
- Understand the importance of location in business strategy.
- Analyze the impact of location factors on business operations and customer traffic.
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