Asked by Amanda Rettenmaier on Jul 12, 2024
Verified
In the absence of a promotional message, marketers can use a product's ________ to promote the product and help it stand out among the vast array of product choices faced by consumers.
Packaging
The process of designing and producing containers or wrappers for products.
Promotional Message
The key information or theme conveyed through promotional activities to influence consumer perceptions and stimulate demand.
- Learn the role of packaging in denoting product quality and shaping the image of a brand.
Verified Answer
PC
Learning Objectives
- Learn the role of packaging in denoting product quality and shaping the image of a brand.