In the Change Competency "KFC in China," franchising was extremely popular in Chinese businesses.

Change Competency

The capability to effectively manage and adapt to alterations in the environment, processes, technology, or organizational structure.

Franchising

A business strategy in which a brand and business model are licensed by a franchisee from the franchisor for the establishment and operation of a new branch.

Chinese Businesses

Enterprises that are based in China, encompassing both domestic and international operations, and influenced by Chinese culture, economic policies, and market dynamics.

Understand the principles and uses of strategic management techniques, such as focused, differentiation, and cost leadership strategies.

Verified Answer

Yanushi ZaveriMay 19, 2024

Final Answer :

False

Explanation :

KFC in China did not primarily use franchising in its expansion strategy; instead, it maintained control over most of its outlets to ensure quality and service standards.

Learning Objectives

Understand the principles and uses of strategic management techniques, such as focused, differentiation, and cost leadership strategies.

In the Change Competency "KFC in China," franchising was extremely popular in Chinese businesses.

Definitions

Learning Objectives

Learning Objectives

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