In the context of general writing guidelines, you can distinguish your application message from the competition by:

A) apologizing for a shortcoming and admitting failure.
B) substituting fresh, original expressions that reflect contemporary language.
C) using strong adjectives and generalizations to sound better.
D) using first-person pronouns and writer-focused statements.

Substituting fresh, original expressions that reflect contemporary language can make your application message more unique and memorable compared to the competition. It shows that you are able to communicate effectively and with a modern perspective. Apologizing or using strong adjectives and generalizations may come across as unprofessional or insincere, and using first-person pronouns and writer-focused statements can shift the focus away from the employer's needs and requirements.