Asked by Nicole Wynters on May 05, 2024
Verified
In the context of response sets, a person who tries to present himself or herself in a positive way in a questionnaire is showing _____.
A) cognitive dissonance
B) social desirability
C) carryover effect
D) self-serving bias
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, which can bias survey and research outcomes.
Cognitive Dissonance
A psychological phenomenon where there is a feeling of uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time.
Carryover Effect
A phenomenon where the effect of a previous condition persists and influences performance in subsequent conditions in a study.
- Understand the concept of response sets and their impact on survey responses.
Verified Answer
AG
Adriana GuerrieroMay 11, 2024
Final Answer :
B
Explanation :
Social desirability bias refers to a tendency for respondents to answer questions in a way that presents themselves in a favorable light, which may not necessarily reflect their actual thoughts, feelings or behavior. This bias often occurs when people feel pressure to conform to social norms and expectations, and fear judgement or disapproval from others. It is a common problem in self-report measures and can threaten the validity of research findings.
Learning Objectives
- Understand the concept of response sets and their impact on survey responses.