Asked by Satyam Talele on May 11, 2024
Verified
In the IMC communication process, the __________ develops or encodes the marketing communication message.
A) instructor
B) noise
C) transmitter
D) communication channel
E) receiver
Encodes
The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.
IMC Communication Process
An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.
Transmitter
A device that sends out a signal, message, or broadcast to a receiver.
- Recognize the role and importance of the communication process elements in IMC, including sender, receiver, and channels.
Verified Answer
Learning Objectives
- Recognize the role and importance of the communication process elements in IMC, including sender, receiver, and channels.
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