Asked by Vanessa Villegas on Jun 17, 2024
Verified
In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.
A) medium
B) sender
C) transmitter
D) communication channel
E) receiver
IMC Communication Process
The integrated marketing communications (IMC) process involves planning, executing, and monitoring the coordinated brand communication across various channels to achieve specific marketing objectives.
Receiver
In communication, the individual or entity that interprets and understands the message sent by the sender.
Communicated
The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.
- Identify the key importance and roles of the communication process elements in Integrated Marketing Communications, encompassing the sender, receiver, and various channels of communication.
Verified Answer
Learning Objectives
- Identify the key importance and roles of the communication process elements in Integrated Marketing Communications, encompassing the sender, receiver, and various channels of communication.
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