Asked by nadezhda kurilov on Jun 17, 2024
Verified
In the IMC process, noise can occur as a result of lack of message clarity, a flaw in the medium, or
A) competing messages.
B) an extended feedback loop.
C) indirect encoding.
D) biased decoding.
E) excessive reach.
Noise
Unwanted or disruptive sound, but in communication, it refers to any external interference that affects the clarity or accuracy of the message transmission.
IMC Process
Stands for Integrated Marketing Communications Process, which coordinates and integrates all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers.
Competing Messages
The existence of multiple messages vying for the attention of the same audience, often leading to noise or confusion in communication efforts.
- Understand the influence of noise on the IMC process and its role in impeding effective message delivery and reception.
Verified Answer
Learning Objectives
- Understand the influence of noise on the IMC process and its role in impeding effective message delivery and reception.
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