Asked by Hazel Calderon on Apr 27, 2024
Verified
In the stimulus-response model of consumer behavior, information about why consumers do or do not buy is hidden in the black box.
Stimulus-response Model
A sales model based on the belief that certain stimuli can elicit predictable responses from consumers, guiding sales tactics.
Black Box
The unobservable, internal process taking place within the mind of the prospect as he or she reaches a decision whether or not to buy.
- Comprehend the fundamental principles and frameworks of consumer behavior.
Verified Answer
PF
Parker FitnessMay 01, 2024
Final Answer :
True
Explanation :
In the stimulus-response model, the black box represents the mental processes that occur between a consumer's exposure to a marketing stimulus and their response to it, including their decision-making processes. Therefore, information about why consumers do or do not buy is indeed hidden in the black box.
Learning Objectives
- Comprehend the fundamental principles and frameworks of consumer behavior.
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