Asked by Laura Phillips on Mar 10, 2024
Verified
Information is often easier to collect than data.
Data
Information collected for reference or analysis, which can be qualitative or quantitative, used to make informed decisions or to support research.
- Discern between primary and secondary data, emphasizing their applicability to distinct marketing challenges.
Verified Answer
CK
Caleb KasteleinMar 10, 2024
Final Answer :
False
Explanation :
Data is typically easier to collect as it consists of raw, unprocessed facts and figures. Information, on the other hand, is data that has been processed, organized, or structured to provide context and meaning, which requires additional steps and analysis.
Learning Objectives
- Discern between primary and secondary data, emphasizing their applicability to distinct marketing challenges.