Asked by Meagan Silver on May 02, 2024
Verified
Informative advertising is used to
A) prompt repurchase of a product.
B) create and build brand awareness.
C) trigger an emotional response.
D) gather information about consumers.
E) convince consumers to take action.
Informative Advertising
Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Repurchase
The action of buying a product or service again, often used as a measure of customer loyalty or satisfaction.
- Understand the various purposes and strategies of advertising, including informative, persuasive, and reminder advertising.
Verified Answer
Learning Objectives
- Understand the various purposes and strategies of advertising, including informative, persuasive, and reminder advertising.
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