Asked by Zarik Coffre on Sep 24, 2024

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​Ingrid's Ice cream Parlor has an own price elasticity of 5.It has an approximate share of 10% in the market for ice cream.What is the aggregate own price elasticity of the market?

A) ​0.1%
B) 0.5%
C) 0.7%
D) ​1%

Own Price Elasticity

Own price elasticity measures the responsiveness of the quantity demanded of a good to a change in its own price.

Market Share

The percentage of an industry's total sales that is earned by a particular company over a specified time period.

  • Gain an understanding of the relationship between market share and the price elasticity of a product.
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JN
Jossy ndubuisi5 days ago
Final Answer :
B
Explanation :
The aggregate own price elasticity of the market can be estimated using the formula for the elasticity of a firm with respect to the market elasticity, which is: E_market = E_firm * S, where E_firm is the firm's own price elasticity and S is the firm's market share. Here, E_firm = 5 and S = 10% or 0.1. Therefore, E_market = 5 * 0.1 = 0.5.