Asked by Hanna Ready on May 17, 2024
Verified
________ involve(s) asking respondents to self-report answers to a set of questions posed by the researcher, often in written, online, or phone format.
A) Survey research
B) Focus group research
C) Interviews
D) Observational research
Survey Research
A method of collecting information from a sample of individuals using questionnaires or interviews to study opinions, behaviors, or characteristics.
Self-Report
A method where individuals provide data about themselves, often in questionnaires or surveys, typically used in psychology and social science research.
- Understand the array of research techniques applied to consumer studies.
Verified Answer
LA
Layken AlberMay 19, 2024
Final Answer :
A
Explanation :
Survey research involves asking respondents to self-report answers to a set of questions posed by the researcher, which can be conducted in written, online, or phone formats.
Learning Objectives
- Understand the array of research techniques applied to consumer studies.
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