__________ is a broad concept that relates to an organization's obligation to maximize its positive impact on society while minimizing its negative impact.

A) Marketing ethics
B) Corporate philanthropy
C) Social responsibility
D) Strategic philanthropy
E) Social engineering

Social Responsibility

The obligation of an organization to act in ways that benefit society at large, beyond its own interests and legal requirements.

Positive Impact

A beneficial effect or outcome resulting from a particular course of action, often used in the context of social and environmental changes.

Negative Impact

Negative Impact refers to the adverse effects or harm that an action, policy, or event can have on individuals, communities, the environment, or the economy.