Asked by C??ng Nguy?n on Jul 02, 2024
Verified
______ is a form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes,price,quality,or use of a good or service.
A) Order processing
B) Distribution
C) Missionary selling
D) Positioning
Positioning
Form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service.
Promotion
Function of informing, persuading, and influencing a purchase decision.
Identity
The distinctive characteristics or personality of an individual, organization, or brand, which sets it apart from others.
- Recognize various promotional tools and their applications.
- Recognize the importance and techniques of brand positioning in the market.
Verified Answer
LL
La'Stacha Lambright6 days ago
Final Answer :
D
Explanation :
Positioning is the strategy of establishing a brand or product's identity and value in customers' minds by highlighting its unique attributes, quality, price, or uses compared to competitors. This involves targeted communication efforts to make the product stand out in the marketplace.
Learning Objectives
- Recognize various promotional tools and their applications.
- Recognize the importance and techniques of brand positioning in the market.