Asked by Olivia Storm on Jul 17, 2024
Verified
________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
A) Impression management
B) Marketplace share
C) Product potentiality
D) Brand socialization
Brand Socialization
The process through which individuals learn about and become familiar with a brand's values, identity, and products.
Online Stakeholders
Individuals or groups with an interest or concern in an organization or project, who interact or engage through digital platforms.
Mutually Beneficial Exchange
An exchange that is advantageous to both parties involved.
- Describe the process of brand socialization and its evaluation methods.
Verified Answer
CC
Charlize CastilloJul 24, 2024
Final Answer :
D
Explanation :
Brand socialization refers to the process by which a company engages with its stakeholders through various online channels such as social media, email marketing, and website interactions. The goal of brand socialization is to build meaningful relationships with stakeholders and foster a mutually beneficial exchange of information. This not only enhances the company's reputation but also increases customer loyalty and engagement, ultimately leading to increased revenue and market share.
Learning Objectives
- Describe the process of brand socialization and its evaluation methods.