Asked by Julianna Velaj on Jun 25, 2024

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_____ is a variation of traditional advertising in which marketers attempt to create a trend or acceptance of a product.

A) Publicity
B) Buzz marketing
C) Personal selling
D) Sales promotion
E) Packaging

Buzz Marketing

A marketing strategy that focuses on maximizing the word-of-mouth potential of a product or service, often through viral marketing tactics.

Traditional Advertising

The use of traditional media channels such as newspapers, television, and billboards to promote products, services, or brands.

  • Discover and critique the elements comprising the promotion mix and their employment.
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Verified Answer

AB
Alana BursonJun 28, 2024
Final Answer :
B
Explanation :
Buzz marketing is a strategy that focuses on maximizing the word-of-mouth potential of a product or brand. The goal is to create excitement, make the product a topic of conversation, and thereby generate a buzz in the market that leads to increased product awareness and sales.