Asked by Julianna Velaj on Jun 25, 2024
Verified
_____ is a variation of traditional advertising in which marketers attempt to create a trend or acceptance of a product.
A) Publicity
B) Buzz marketing
C) Personal selling
D) Sales promotion
E) Packaging
Buzz Marketing
A marketing strategy that focuses on maximizing the word-of-mouth potential of a product or service, often through viral marketing tactics.
Traditional Advertising
The use of traditional media channels such as newspapers, television, and billboards to promote products, services, or brands.
- Discover and critique the elements comprising the promotion mix and their employment.
Verified Answer
AB
Alana BursonJun 28, 2024
Final Answer :
B
Explanation :
Buzz marketing is a strategy that focuses on maximizing the word-of-mouth potential of a product or brand. The goal is to create excitement, make the product a topic of conversation, and thereby generate a buzz in the market that leads to increased product awareness and sales.
Learning Objectives
- Discover and critique the elements comprising the promotion mix and their employment.
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