______ is any activity that stimulates sales and is not strictly advertising or personal selling.

A) Promotional mix
B) Sales promotion
C) Advertising
D) Personal selling

Sales Promotion

A marketing strategy involving the short-term incentivization of buyers to purchase products or services, typically through discounts, coupons, contests, or free samples.

Promotional Mix

The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.

Personal Selling

A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.