Asked by Keely Mizenburg on Apr 29, 2024
Verified
_________ is the current strategy for many manufacturers where a company produces a large quantity of items but customizes them to match the needs and preferences of individual customers.
A) Configured mass customization
B) Consumer segmentation
C) Mass customization
D) Mass production
Mass Customization
A manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
- Distinguish between different methods organizations employ to react to external forces.
Verified Answer
CS
Carisema Saint JeanMay 02, 2024
Final Answer :
C
Explanation :
Mass customization is the strategy where manufacturers produce items in large quantities but tailor them to meet individual customer preferences, combining the efficiency of mass production with the personalization of custom-made products.
Learning Objectives
- Distinguish between different methods organizations employ to react to external forces.
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