__________ is the process of creating new ideas and putting them into practice.

A) Entrepreneurship
B) Creativity
C) Innovation
D) Invention
E) Intrapreneurship

Innovation involves both generating new ideas and implementing them, which distinguishes it from simply having an idea (creativity) or just the act of creating something new (invention). Entrepreneurship and intrapreneurship involve implementing innovative ideas but are more specifically related to starting new businesses or initiatives within existing organizations, respectively.