Issues such as marketing's position and authority in a firm's hierarchy, the customer orientation of the firm, and the emphasis on short- or long-term planning are examples of which component of the internal environment?

A) resource availability
B) organizational structure
C) marketing objectives
D) marketing infrastructure
E) marketing strategy

Marketing's Position

Refers to the role or stance that marketing practices and approaches occupy within an organization or industry, including its importance and influence.

Customer Orientation

A business approach that focuses on understanding and meeting the needs and expectations of customers.

Organizational Structure

The way in which a company or organization is arranged, including the roles, responsibilities, and communication channels between its members.