It has been said that brands manufacture crises to strengthen the brand. Is this wise?

A) No, the brand-relationship is always weaker after a crisis.
B) Yes, consumers like a joke.
C) No, all crises are bad.
D) Yes, if it reflects brand position and is planned.

Manufacture Crises

Manufacture crises are scenarios where crises are artificially created or exaggerated, often for the purpose of manipulating public opinion or achieving specific objectives.

Brand-relationship

The dynamic between consumers and a brand, reflecting how individuals feel connected and loyal to the brand.

Brand Position

Refers to the distinct place a brand occupies in the minds of its target audience and its differentiation from competitors.