Asked by Chloe Summerville on Jun 28, 2024
Verified
It was during the market-oriented era that firms first discovered "marketing." In what timeframe did this occur?
A) around the turn of the 20th century
B) shortly before the Great Depression
C) just after World War II
D) during the Roaring Twenties
E) during the civil rights movement
Market-oriented Era
is a period in business history where companies prioritize understanding and meeting the needs and wants of consumers in their strategies.
Just After World War II
A period following the end of World War II, marked by significant social, economic, and political changes worldwide, often dating from 1945 to the late 1940s.
- Comprehend the distinct features and emphasis of various marketing periods, such as production-oriented, sales-oriented, market-oriented, and value-based marketing.
Verified Answer
KK
Khushi KingraJun 30, 2024
Final Answer :
C
Explanation :
The market-oriented era, when firms first discovered "marketing" as a vital aspect of their operations, occurred just after World War II. This period was marked by a shift from a focus on production or selling to an emphasis on understanding and meeting the needs and wants of consumers.
Learning Objectives
- Comprehend the distinct features and emphasis of various marketing periods, such as production-oriented, sales-oriented, market-oriented, and value-based marketing.