Asked by Emanuela Tigistu on Apr 25, 2024
Verified
Jerri still doesn't have a DVD player. He says he is not ready to have one of these "new-fangled devices." He can be termed a(n) :
A) innovator.
B) early adopter.
C) late majority.
D) laggard.
Laggard
refers to individuals or entities that are slow to adopt new technologies, innovations, or ideas, often due to resistance to change or preference for tradition.
- Expound and distinguish between main adopter types among consumers: innovators, early adopters, early majority, late majority, and laggards.
Verified Answer
AB
Alexandra Beckstead6 days ago
Final Answer :
D
Explanation :
Jerri's reluctance to adopt a DVD player, which he refers to as a "new-fangled device," indicates a resistance to adopting new technologies until they have become fully mainstream or even outdated. This behavior is characteristic of a "laggard" in the technology adoption lifecycle, who are the last to adopt an innovation.
Learning Objectives
- Expound and distinguish between main adopter types among consumers: innovators, early adopters, early majority, late majority, and laggards.