Jessica has decided to purchase a new, long-lasting form of lipstick that has a distinctive look. Many friends compliment her on how good it looks on her. She will probably keep buying this due to:

A) hedonistic consumption.
B) unconditioned response.
C) social justification.
D) positive reinforcement.

Hedonistic Consumption

The pursuit of pleasure and sensory gratification from the consumption of goods and services.

Positive Reinforcement

A technique used in behavior modification that involves rewarding a behavior in order to increase the likelihood of its recurrence.

Unconditioned Response

An Unconditioned Response is an automatic, reflexive reaction to an unconditioned stimulus that occurs without prior learning or conditioning.