Asked by Tyler Knight on May 23, 2024
Verified
Jordana is looking at the results of a syndicated study conducted two years ago. Jordana is looking at primary data.
Syndicated Study
Research conducted by an organization that is then made available for purchase to multiple companies, often within the same industry.
Primary Data
Information collected first-hand through surveys, interviews, or experiments for a specific research purpose.
- Differentiate the roles and relevance of primary versus secondary data within the context of marketing research.
Verified Answer
PP
Preya PatelMay 25, 2024
Final Answer :
False
Explanation :
Syndicated studies provide secondary data because the information was collected for purposes other than the specific needs of the person using the data.
Learning Objectives
- Differentiate the roles and relevance of primary versus secondary data within the context of marketing research.