Asked by Gisselle Leyva on May 28, 2024
Verified
Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. The next step is to
A) categorize each market segment by consumer demographics.
B) establish her overall objectives.
C) decide on a targeting strategy.
D) develop a positioning strategy.
E) evaluate the attractiveness of each segment.
Targeting Strategy
An approach businesses use to identify and serve specific segments of the market that are most likely to benefit from their products or services.
Market Segments
Subsets of a market composed of individuals or organizations with similar characteristics, needs, or behaviors that a business targets as part of its marketing efforts.
Positioning Strategy
A marketing approach that aims to establish a brand or product in the mind of the target audience in comparison to competitors.
- Discover and enact methods for targeting in the segmentation of a market.
Verified Answer
Learning Objectives
- Discover and enact methods for targeting in the segmentation of a market.
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