Asked by Andrew Elmowitz on Jun 13, 2024
Verified
Limitations of television advertising are that it comes at a high cost, there is short exposure time, and there is a high volume of competitive ads that increase clutter and decrease impact.
Television Advertising
The use of TV commercials to promote products, services, or ideas to a broad audience, leveraging the medium's visual and audio capabilities.
Competitive Ads
Advertising strategies or campaigns designed to emphasize a product's or service's advantages over competitors' offerings.
- Recognize the importance and limitations of different advertising mediums.
Verified Answer
SW
Shane WagnerJun 16, 2024
Final Answer :
True
Explanation :
Television advertising can be expensive due to production and airtime costs, ads are typically short which limits message exposure, and the high volume of ads can lead to clutter, making it harder for any single ad to stand out and effectively reach the audience.
Learning Objectives
- Recognize the importance and limitations of different advertising mediums.
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